Marketing Leadership Professional

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Featured Research

Marketing Cuts Budgets By 3% In A Downturn

Advertising And Traditional Media Will Get The Biggest Hit

Forrester interviewed more than 100 marketing leaders about their response to the looming recession. On aggregate, they expect to reduce by 3% their total budgets and cut branding, advertising, and traditional media. To reduce the impact of these cuts, agencies will accelerate the integration of new media — an element few CMOs economize on.

Building An Effective Green Marketing Strategy

Presented by: Cindy Commander, Analyst

Agenda:

Why green matters for your brand.
How to avoid common mistakes with green.
How to build your green strategy.
How to assess your green authenticity.

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Consulting

As a Marketing Leadership professional, you are faced with media fragmentation and the rise of online channels, consumers shifting behavior, expanding brand experiences, and the new skills and partnerships required to be successful. Forrester Consulting can deliver customized solutions to fit your organization's needs: