eBusiness & Channel Strategy Professional

eBusiness & Channel Strategy Professional

    Get the tools and insight you need to:

  1. Adapt to changing customer buying and service behavior
  2. Build channel strategies that drive sales and service
  3. Choose technologies that optimize online interactions
  4. Forecast online sales and service uptake
  5. Register NowBenchmark against industry best practices

Featured Research

How To Become An eBusiness Powerhouse

Introducing Forrester's Framework For eBusiness Strategy

by Carlton Doty, Elizabeth Davis

Forrester interviewed and surveyed dozens of seasoned eBusiness professionals representing a wide cross-section of industries — including financial services, healthcare, hospitality, manufacturing, retail, and travel — to better understand common eBusiness challenges and, most importantly, the best practices these professionals used to address those challenges and build winning online strategies. Our findings indicate that today, more than ever, eBusiness executives are getting pulled in many different directions as the role of eBusiness within the enterprise evolves. Many of the old challenges remain, while a sluggish economy and increasing pressure from consumers translate into greater strain for eBusiness leaders.

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Featured Video

Building Differentiated Customer Experiences

From: Forrester's 2008 Financial Services Forum For Marketing And Strategy Professionals

Presented by: Benjamin Ensor, Vice President, Research Director

Forrester Research Vice President Benjamin Ensor illustrates examples from four financial firms that are raising the bar on the customer experiences they provide by changing their cultures, processes, and structures.


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Consulting

Forrester Consulting can help you achieve your goals. Our insight, expert analysis, and vertical-specific guidance equip you to:

  • Optimize online channel and product strategies.
  • Forecast online product and channel uptake.
  • Assess and optimize multichannel interactions.
  • Adapt to changing customer trends.
  • Benchmark against industry best practices.

Email msconsulting@forrester.com to learn more.

Executive Programs

The eBusiness Council focuses on providing senior-level business executives the insight they need to compete and succeed in today's continually evolving online world. Through a unique combination of member-to-member sharing of best practices and access to Forrester's proprietary research and analyst community, Council members can craft more effective strategies and tactics for solving specific problems related to their online business. By acting on this fresh thinking, members can increase customer retention, generate higher sales, and stay ahead of the competition.

Email flb@forrester.com to learn more.