Consumer Market Research Professional

Consumer Market Research Professional

    Get the tools and insight you need to:

  1. Profile the trends and future of consumer markets
  2. Analyze the impact of technology on consumers
  3. Operate as a strategic business advisor
  4. Register NowWork with the best vendors and research methods

Featured Research

The State Of Consumers And Technology: Benchmark 2008

A Generational Analysis Of The North American Benchmark Survey

by Charles S. Golvin and Ted Schadler

This is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008. It is our annual guide to device adoption and forecasts, demographics, and technology attitudes and behaviors based on a mail survey of 60,847 adults. We have completed a generational analysis of our North American Technographics Benchmark Survey, 2008 of 60,847 adults. The headline is simple: More consumers of every generation are adopting and adapting to technology in their lives.

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Featured Teleconference

Segmentation: The Allure And The Risks — Eight Ways Market Segmentation Projects Fail, And How To Succeed

Presented by: Brad Bortner, Principal Analyst

Agenda:

  • How segmentations fail
  • The allure of segmentation
  • Worksteps detailing how to segment correctly
  • Recommendations

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