The largest and most robust survey of UK Internet usage, UKIUM insights enable you to:

• Provide tailored and relevant content to your target audience.
• Market the right products and services to the right people.
• Identify trends and opportunities.
• Measure the strength of your brand against your competition.
• Benchmark the strengths and weaknesses of your Web site to your competition and the UK average.
• Improve your work and collaboration with media buyers.

Recognized as the industry standard, UKIUM is an online poll that tracks Internet usage and online behavior on more than 100 Web sites that have a combined reach of more than 80% of the UK's Internet users. Since 1998, the study tracks the usage and behavior of consumers — whether at home, in the workplace, or elsewhere.

UKIUM helps you make marketing decisions, telling you:

• The breakdown of your site's audience.
• The attitudes of your site's visitors.
• The behavior and trends of your user base.
• How your site compares with others in the UK.
• The value of your site's audience for advertisers.

UKIUM helps you refine your online strategy, answering questions such as:

• How has Internet usage changed in the past six years?
• What are the implications of these changes for the future of the Internet and for your Web site?
• What new technologies and services will grow into realistic opportunities in the next three years?

Deliverables:

• SPSS-format data set including your proprietary questions.
• PDF site report (view example 427 KB PDF).
• XLS data tables of your questions and customized banner output (view example 33 KB XLS).