North American Consumer Technographics® Data
Understanding The Impact Of Technology And The Internet
Forrester's North American Consumer Technographics Data & Services provides detailed survey data on consumer adoption of digital devices, channels, and services, and on technology's impact on consumer behavior. Our unlimited client service gives you the ability to tailor our syndicated data to your company's markets and needs on-demand.
North American Consumer Technographics surveys 150,000 Americans and Canadians each year. Through detailed questions about brand preference, ownership, and service providers, the study provides unique insights into your customer base and prospects to help you:
Analyze your technology-driven opportunities
- Analyze emerging consumer behavior to see disruptive market shifts
- Analyze markets to optimize eBusiness products and channel investment
Segment and profile your customers and prospects
- Create detailed segmentations to target high-value groups
- Profile segments to understand their wants, needs, and characteristics
Size and track your Internet, mobile, and offline markets
- Size online, mobile, and interactive markets to aid business planning
- Present the historical trends line to ensure accurate sizing
Benchmark your competition
- Benchmark the competition to support ad sales and marketing
- Benchmark competitive brands to establish business priorities
Fine-Tune Your Product Planning And Go-To-Market Strategies
Since launching Consumer Technographics in 1997, Forrester has surveyed more than two million households in North America and Europe. The scale of this research effort — including 10 years of historical data — means that North American Consumer Technographics provides:
- Deep, statistically significant data on emerging trends and early adopters —
including more than 600 data points and data on 420 brands
- Thousands of demographic, attitudinal, online behavior, and technology variables
- A rich data asset for your market research, product planning, and go-to-market strategy assessment
Product Deliverables
- Data files: SPSS files with all survey data.
- Written research: 40 written research deliverables each year, including survey highlights, Technographics Insights, and reports.
- Data advisor: Unlimited access to a data advisor who performs customized cross tabs and analyses.
- Banner tables: Excel spreadsheet sharing the results of each survey cross tabbed against key demographics.
- Survey design: Provide suggestions and comments before each survey.
2008 North American Consumer Technographics Survey Schedule
Survey |
Surveys fielded
per year |
Surveys
completed |
Method |
Topics
covered |
Benchmark |
1 |
60,000 |
Mail |
Automotive,
banking, brokerage, consumer electronics, consumer marketing, consumer
telecom, customer experience, government, healthcare, insurance, ISPs/portals,
media, retail, and travel |
Benchmark recontact |
2 |
5,000 |
Mail |
Automotive,
banking, brokerage, consumer electronics, consumer marketing, consumer
telecom, customer experience, government, healthcare, insurance, ISPs/portals,
media, retail, and travel |
Topic- and industry-specific |
15 |
5,000 each |
Online |
Automotive,
banking, brokerage, consumer electronics, consumer marketing, consumer
telecom, customer experience, government, healthcare, insurance, ISPs/portals,
media, retail, and travel |
Affluent |
1 |
1,000 |
Online |
Banking
and investing behavior, technology adoption, and attitudes toward marketing
to affluent consumers |
Youth |
1 |
5,000 each |
Online |
Media consumption,
technology adoption, attitudes, and behaviors of 12- to 24-year-olds |
Omnibus |
4 |
5,000 each |
1 Mail
3 Online |
Cost-effectively
ask your questions, and get data back that includes Forrester-sponsored
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