Hispanic Consumer Technographics® DataUnderstanding The Impact Of Technology And The Internet Hispanic consumers in the US have $575 billion worth of spending power. Do you want to know which technology products they buy and use? What they think and feel about their cell phone service and about using the Internet for online banking, shopping, customer service, and much more?
Our Hispanic Consumer Technographics® study delivers the answers to these and many other important questions about this fast-growing consumer market through rigorous, technology-oriented research.
By conducting two telephone studies and one online study annually — 8,500 Hispanic consumers in total — this study delivers technology trends and perceptions that helps you:
Analyze your technology driven opportunities:
Segment and profile your customers and prospects:
Size and track your Internet, mobile, and offline markets:
Benchmark your competition:
Conducted in Spanish and/or English — depending on the language preference of participants — the studies are representative of the US Hispanic population age 18 and older.
By leveraging our consumer research based on more than 150,000 completed surveys per year — Forrester can help clients understand the key differences between the Hispanic market and other consumer groups.
We have specifically designed our survey instruments to enable easy comparison between Hispanic consumers and the general US population.
Product Specifications
Phone Surveys:
Online Surveys:
Deliverables
2008 Hispanic Consumer Technographics Survey Schedule
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