Forrester's European Consumer Technographics Data & Services provides detailed survey data on consumer adoption of digital devices, channels, and services, and on technology's impact on consumer behavior. Our unlimited client service gives you the ability to tailor our syndicated data to your company's markets and needs on-demand.

These surveys provide you with the deep, relevant research you need to:

Analyze your technology driven opportunities

• Analyze emerging consumer behavior to see disruptive market shifts
• Analyze markets to optomize eBusiness products and channel investment

Segment and profile your customers and prospects

• Create detailed segmentations to target high-value groups
• Profile segments to understand their wants, needs, and characteristics

Size and track your Internet, mobile, and offline markets

• Size online, mobile, and interactive markets to aid business planning
• Present the historical trends line to ensure accurate sizing

Benchmark your competition

• Benchmark the competition to support ad sales and marketing
• Benchmark competitive brands to establish business priorities

By leveraging 200 unique questions on technology usage in 22,000 offline and 56,000 online surveys completed per year — conducted in local languages — European Consumer Technographics helps:

• Retailers grasp the impact of technology on buying behavior
• Financial firms find a balance between traditional services and new channel
• Consumer electronics firms gauge just how fast they can push new technology
• Telecom companies propose the right mix between Internet, mobile, fixed line, and TV services
• Media firms to assess the impact of digital media consumption on traditional advertising and marketing

• Data files: SPSS files with all survey data.
• Written research: 16 written research deliverables each year, including survey highlights, Technographics Insights, and reports.
• Data advisor: Unlimited access to a data advisor who performs customized cuts and analysis.
• Banner tables: Excel spreadsheet sharing the results of each survey cross-tabbed against key demographics.
• Seminars: Half-day events aimed at giving deeper insight into what the data means for your business.
• Survey design: Provide suggestions and comments before each survey.